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What would an agent pay for?

8 minutes. Checked 14 October.

In this lesson

  • An agent pays when you have something it can’t get free at the same quality: fresher, more local, cleaner or yours.
  • Income is price per call times calls. Something agents need every hour beats something they need once.
  • A listing alone brings few buyers. Name a business whose agent would call you before you build.
Go through it step by step

What would an agent pay for?

The question asked most often under the video was ‘what would I actually sell?’ This lesson answers it with a test you can run on your own idea, real sellers that pass and fail it, and a scorer at the end.

“Still not even one example?” was one of the comments under the video this course grew from. It is a fair complaint, so this lesson starts with examples and builds a test out of them.

The test has two parts.

What would an agent pay for?

  1. Would an agent pay for this? It pays when you have something it cannot get free at the same quality: fresher, more local, cleaner, or yours alone.
  2. How often? Income is price per call times the number of calls. Something an agent needs every hour is worth far more than something it needs once.

An agent does not decide to pay on a whim. A person or a company sets it up, puts money in its wallet and decides which sources it may use. So the real question is whether that person would point their agent at you instead of at a free source.

Rainfall from a farm gauge

The most-liked idea in the comments (154 likes) came from a viewer who said they are a software engineer and a farmer: log rainfall through the day, with a location and a timestamp on every reading, and let weather agents pay to read it.

Run it through the test.

  • It is fresh. Readings change through the day, so an agent has a reason to come back.
  • It is structured. A reading with a place, a time and a unit is something a program can use without guessing.

Rainfall from a farm gauge

  • It is yours. You own the gauge, so you have the right to sell what it records.
  • Free alternatives are the hard part. If a national weather service already publishes rainfall near you, a weather company will use that. Your readings earn money where there is no free station nearby, or where you measure something finer, such as rain every five minutes in a valley the official network misses.

Rainfall from a farm gauge

Now the “how often”. Say five weather agents check your gauge every 15 minutes. That is 480 calls a day. At a fifth of a cent a call ($0.002), you take about $29 a month before costs.

A weather company’s agent checks rainfall every 15 minutes. Which source is it most likely to pay for?

Your choice is checked as soon as you pick it. With a keyboard, move with the arrow keys and press Space to choose.

Right.

Not quite.

An agent pays when you have something it cannot get free at the same quality. Your gauge fills a gap. The others are free, out of date or not yours to sell.

Rainfall from a farm gauge

Fact. Coinbase’s facilitator settles most x402 payments on Base. It charges nothing for the first 1,000 settlements each month and $0.001 for each one after that (14 Oct) source. At $0.002 a call, about half of the rainfall income above would go in fees. Lesson 2 shows how sellers price around this.

One gauge earns pocket money. A set of gauges in places nobody else covers, sold to a firm that needs that coverage, is closer to a business.

Messy data made clean

Another viewer put the idea well: look for “messy data that you can structure where it would be more efficient for an agent to pay your site than structure the data itself.”

Here is a made-up case. The planning applications for your area appear as scanned PDFs on a council website, a few each week. An agent working for a builder could open every PDF itself, every day. Or it could pay you a few cents for a clean list with the address, the postcode, what is proposed, the date and a link. You sell the cleaning. The agent saves time and computing cost.

Messy data made clean

Check two things before you build it. Read the licence, because some public data may be reused and resold and some may not. And search for anyone already giving the clean version away.

Niche tools and MCP tools

You do not have to sell data. A tool that does one job well can work too: a check, a calculation, a file conversion. x402 can charge per call for an ordinary web address, or for a tool inside an MCP server, which is how AI assistants connect to outside tools. Coinbase’s catalogue of paid services lists both kinds.

Niche tools and MCP tools

Cred Protocol is a real example. It sells wallet credit scores to agents, at $0.01 for a score and $0.07 for a full report, with good documentation and an MCP server. On paper it passes most of the test. From January to October 2026 its x402 sales on Base came to $0.88 in total, from four buyers. The tool was ready, and the buyers did not come.

Niche tools and MCP tools

One of the few sellers in the research where agents visibly buy something real is Laso Finance. It sells prepaid cards, gift cards and payouts. In the 30 days to 2026-10-11 it took $1,487 on Base, and most of the money came from orders of $5 to $30 across more than 50 wallets. The researchers called it the most natural-looking mix of buyers they found. An agent cannot download a gift card for free.

Why does reselling Companies House company lookups fail the test?

Your choice is checked as soon as you pick it. With a keyboard, move with the arrow keys and press Space to choose.

Right.

Not quite.

Whoever sets up the agent will point it at the free source. A wrapper only earns if it adds something the free source lacks.

Ideas that fail, and why

A finished guide or a hobby booklet fails on “how often”. Once an agent has read it, it has what it needs. You can let people read free and charge agents (lesson 4 covers how), but expect one small payment per agent, not a stream.

A course, or anything made for people to learn from, fails because agents buy inputs to a task, like data, a check or a conversion. One commenter picked a social media course as the example of what this is wrong for, and they were right. Sell courses to people in the usual way.

Ideas that fail, and why

A wrapper around a free service fails on free alternatives. Say you resell company lookups from Companies House. Companies House gives that data away free through its own API, so any agent’s owner will go there. A wrapper earns only if it adds something real, such as your own checks or scoring on top.

Ideas that fail, and why

Data copied from someone else’s site fails on rights. No score anywhere else makes up for that.

Popular data that many sellers already have fails on price. Crypto news is the example in the research. Gloria AI charges $0.03 for a news call, and another seller, Otto AI, charges $0.001 for a similar one. In the 30 days to 2026-10-11, Gloria earned $1.29 from x402 on Base.

A listing brings few buyers

On 2026-10-14 Coinbase’s catalogue of paid x402 services, called the Bazaar, held 35,073 entries. The median entry had 2 calls in the previous 30 days, and 89% had five or fewer. The researchers think some of those calls are the catalogue checking its own listings.

So a strong idea still needs a buyer you can name: a weather firm, a builder, a research desk whose agent would call you on a schedule. If you cannot name one, ask around before you write any code.

Test your idea

The tester asks eight questions. It weighs rights heavily, because if you do not have the right to sell something, nothing else counts.

How often does it change?

Agents come back for things that go out of date. A finished guide is read once, and the agent has what it needs.

Question 1 of 8

Who else has it?

The strongest position is something you collect or create yourself: your own sensor, your own records, your own tests.

Question 2 of 8

If an agent skipped you, what would it use instead?

The person who sets up an agent picks its sources. If a government body or a big site gives away the same answer, they will point the agent there.

Question 3 of 8

What does an agent get back from you?

Messy data is a fine raw material. What you sell is the clean version, in a shape a program can read without guessing.

Question 4 of 8

Do you have the right to sell it?

Selling data copied from someone else’s site or service can end the business, and it can land you in legal trouble. If you are not sure, find out before you do anything else. A ‘no’ here outweighs every other answer.

Question 5 of 8

How often would one agent need it?

Income is price per call times calls. If each buyer calls once, you need a very large number of buyers.

Question 6 of 8

Why would an agent’s owner trust your answer?

An agent cannot judge you. Its owner decides which sellers it may pay, before it runs.

Question 7 of 8

Can you name a business whose agent would call this?

Being listed does not bring buyers. On 2026-10-14 the median paid endpoint in Coinbase’s x402 catalogue had 2 calls in the previous 30 days.

Question 8 of 8

Add up your points, then find your band:

  • −8 to 7: Not an x402 product yet. At least one basic test fails, usually rights, a free alternative or one-off use. Look at the answers that scored zero. Fix those, or try a different idea.
  • 8 to 13: Weak for now. An agent might call this, but rarely, or a free source does most of the job. Make it fresher, more local or cleaner than anything free, then test again.
  • 14 to 19: Worth a small test. Put a price on it with the calculator in the next lesson and compare the result with what the whole network carries. Then ask one or two named buyers before you build more. Lesson 5 shows how to run a test endpoint for free.
  • 20 to 24: Strong on paper. The idea passes the test. It still needs buyers: in September 2026 every x402 payment on Base added up to about $19,000 a day. Start with one paying customer you can name. Offer the same thing by API key or subscription too: established sellers such as Venice treat x402 as a side door, and their money comes from accounts and keys.

If your idea scores well, the next lesson puts a price on it and sets your numbers beside what the whole network carries.

On 2026-10-14, how many calls did the median paid endpoint in Coinbase’s x402 catalogue get in the previous 30 days?

Your choice is checked as soon as you pick it. With a keyboard, move with the arrow keys and press Space to choose.

Right.

Not quite.

Listing an endpoint brings few buyers on its own. Before you build, find a buyer you can name.

Lesson done.

Price: about 8 minutes of your attention.

You can now say

  • An agent pays when you have something it can’t get free at the same quality: fresher, more local, cleaner or yours.
  • Income is price per call times calls. Something agents need every hour beats something they need once.
  • A listing alone brings few buyers. Name a business whose agent would call you before you build.

Sources

Checked 14 October

  1. Research report: x402 on Base, sections 3 and 5 (data to 2026-10-11) github.com
  2. Research notes: x402 apps and trust services (Cred Protocol, Laso Finance) github.com
  3. Research notes: data and AI sellers (Gloria AI, Otto AI) github.com
  4. Viewer comments on the 2026-10-01 TikTok video (read 2026-10-14) tiktok.com
  5. Coinbase x402 Bazaar discovery API: 35,073 resources read on 2026-10-14 api.cdp.coinbase.com
  6. Coinbase Developer Platform: x402 facilitator pricing docs.cdp.coinbase.com
  7. API Catalogue: the Companies House API gives public company data free of charge api.gov.uk